More details here:
This will allow us to accomplish the following:
  • Create FB ads that promote installs but also link to specific articles (after they install the app)
  • Create FB ads that promote engagements such as "subscribing" to a specific topic
  • Redirect any of our "web" articles with a click of a button to open that article inside the app (even if they haven't installed the app yet)
What our audience teams will need once this is integrated:
  1. A clear Notion page on the methodology to use in the ads to link to specific pages
  2. Different codes and paths to use to achieve different results / outcomes like topic, city pages, article, search, profile settings, etc.